10 HTML Formatting Tips for SEO


These tips are a bit more technical and are meant for people who already have read this and this.

1. Meta Title

  • Should contain the main keyword for the page, followed by a brief description of the page content
  • Should be less than 65 characters
  • Avoid using stop words such as: a, am, an, and, are, as, at, be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that, the, this, to, was, what, when, where, who, will, with, www, we, you, your, me, mine, my, i
  • Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas

2. Meta Description

  • Should contain information about the page’s content and persuade search engine users to visit your web site
  • Between 25 and 35 words in length
  • You may use Google’s Keyword Tool: https://adwords.googlecom/o/KeywordTool

3. Meta Keywords

  • Should contain between 5-10 keywords or keyword phrases that are also found in page content.

4. Use H1 Heading

  • Should use at least one H1 heading tag for the search engines that examine it when scanning your site.

5. Minimum Content Length

  • Pages must have 300 words.

6. Have Global Links

  • Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and PageRank distribution of your site.

7. Have Sitemaps

  • It’s important to use two site maps for your website–an XML version and a static version. The XML version can be created with search engine visibility’s site map tool. The static version should sit on a static HTML page and contain links to every other page.

8. Use robots.txt

  • It’s important that search engine spiders find your robots.txt file that guides spiders to pages and directories you want scanned and denies entry to protected areas of your site.

9. Make Unique Content

  • Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.

10. Use Proper Image Tag

  • Each page should include a relevant image with a roper image tag. This makes your page more visually appealing and enables search engines to catalog the image.

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