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Written by Jacky Chou

How to Use Artificial Intelligence to Improve Email Marketing

Email marketing provides an important way for businesses to connect with their audience. They can now leverage artificial intelligence (AI) to enhance their campaigns. AI email marketing changes the way people interact with emails. It drives personalization and engagement and maximizes conversion rates. Here are some of the ways in which AI improves email marketing.

What is Artificial Intelligence (AI) in email marketing?

Artificial intelligence (AI) uses algorithms to perform tasks that usually need human intelligence. Machine learning plays a large role in AI marketing campaigns. It’s a branch of AI that focuses on data and algorithms to imitate the way humans learn. Using machine learning and AI in email marketing can save time and reduce costs. AI works much faster than humans and can analyze huge quantities of data. This enables marketers to understand their customers better and make smarter decisions. 

Setapp describes some of the top tools that use AI in email marketing to improve productivity. Canary Mail is just one example of many AI-powered email assistants that use artificial intelligence technologies. Using ai for email marketing can help businesses to compose emails, write subject lines, keep email lists up to date, and much more. 

Write compelling subject lines

A subject line can make an email marketing campaign fail or succeed. More than 30% of recipients will decide whether or not to open based on its subject line. 

An AI tool can generate different subject lines. This will depend on the type of message a business wants to send and to whom it wants to send it. Marketers will give the tool input, such as the campaign type and keywords they want to target. The tool will create catchy subject lines that encourage subscribers to open their emails. 

By creating and testing subject lines, marketers can find the ones that have the most impact on conversion. If marketers notice a decline in open rates for a certain campaign, an AI-powered tool could suggest subject line tweaks or different send times. 

Personalize copy

Generic emails have low engagement rates. Customers want businesses to address them directly. Marketers that know how to use AI for marketing can quickly generate high-quality, personalized email content. They can’t personalize emails at scale without using the right tools. 

How do AI tools generate personalized copy? They will gather all kinds of data:

· Demographic data

· Purchase history

· Browsing behavior

· Interaction with past newsletters

· Social media data

· Personal preferences

Analyzing this data provides actionable insights. This helps with building a more personalized email strategy. Marketers can tailor text, product recommendations, etc., based on individual behavior. This helps to boost email conversion. 

It’s important not to rely fully on the copy AI generates. Marketers need to improve, test, and iterate to ensure copy works best. 

Segment subscribers

Customers go through a journey from the time they first become aware of a brand to when they make a purchase. AI tools can analyze data and produce insights that help marketers to segment email subscribers. Based on the stage in the journey, customers have different expectations, and their behavior is different. 

AI tools will use this type of data to segment a list. Marketers can then build targeted campaigns that resonate with each segment. For example, they may send inspirational content to newer prospects. Same time, it can provide more in-depth educational content to loyal customers. 

Automate campaigns

Automating email workflows ensures relevant, timely communication with subscribers. AI algorithms can track how customers interact, including whether they open emails or click on links. Each interaction will trigger automated responses. For example, If customers do not respond, AI can help by sending retargeting at the best times. 

Refine email lists

It can be difficult to maintain a list manually. Using AI-powered technology ensures that subscribers submit the right information. It will eliminate typos and notify them about invalid email addresses.

AI tools help marketers to maintain a subscriber list. The tools remove out-of-date contacts and automatically update personal information. Using real-time API scans enables marketers to detect invalid addresses. This happens well before launching a campaign. This leads to better deliverability. AI-powered spam filters and email validation tools can help a marketer’s emails arrive in the inbox instead of being filtered as spam. 

Make product recommendations

AI allows brands to make individual product recommendations based on data. For example, AI tools may make recommendations. They do it based on the products an individual customer showed some interest in or had interactions with on a website. Email marketers can also create emails. It can address cart abandonment, etc. Emails with the exact products customers left in their carts can boost sales. 

Analyze campaign performance

A hit-and-miss approach to email campaigns is costly and doesn’t offer a good return on investment (ROI). Using data-driven insights increases the ability to make the right decisions when optimizing campaigns. Using artificial intelligence email marketing makes it possible to analyze campaign performance. 

Running automated multivariate tests enables marketers to test call-to-actions buttons, visuals, offers, etc. 

Based on initial results AI will determine the final version of a campaign. This helps marketers to make the right improvements rather than just relying on guesswork. For example, if they can identify where potential customers are dropping off, they know where to make improvements. 

Use predictive data analytics

Predictive analytics uses advanced machine learning algorithms. Analyzing huge amounts of data makes it possible to identify patterns and trends. Marketers can predict what is likely to affect email marketing performance. They can anticipate how customers will behave. This can lead to improvements, such as optimizing the timing of emails. This all helps to maximize open and click-through rates, which improves overall performance. 

Conclusion

AI marketing campaigns allow businesses to automate and personalize the email marketing process. They can analyze the results clearly. With it, they can optimize their email marketing strategies for the best results. By delivering targeted and personalized messages to subscribers, marketers can improve their conversion rates. This helps generate more revenue and boost profits.

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