If you’ve been having trouble keeping up with all the developments in online marketing over the last few years, you’re not the only one. It feels like it was just yesterday that I heard about SEO, but suddenly, looking back on my spending for years now, it’s been a constant expense.
And, whenever I haven’t been spending on it, I’ve been earning less.
Yes, correlation is not necessarily causation and all that, but it seems pretty evidently true to me that keeping up with SEO in today’s digital culture is a necessary measure if you want to stay competitive. The problem, of course, is that it is a complicated field to get a grip on. The solution I’ve found is engaging with some specialists who know what to do, how and when to do it, and are capable of explaining why it works and is effective. The best agency I’ve found for this? None other than Rhino Rank.
Rhino Rank Specializes in Curated Links
At first, I took their word for it. Then, when I saw the highly impressive results, I finally asked the question… What exactly IS a “Curated Link” anyway?
Basically, a curated link is a link that gets inserted into already existent internet content that Google has already cached and indexed. Whereas the common trend is that most of us are slightly more familiar with is “Guest Posting” in which your links are embedded into a “Guest Post” on a higher traffic website, Curated Links are placed in articles which already exist.
Rhino Rank, as far as I can tell, runs a tighter ship in regards to Curated Links than anybody else on the web, and it doesn’t seem particularly close, either.
Why We Choose Rhino Rank
First of all, they are an incredible team to work with. Everybody is friendly and very professional. The communication is instant– they are seemingly always available to take your input and answer your questions, or just to explain where things are at, how they’re progressing, and what the next step of the campaign is going to look like.
You’ll notice 5-star reviews all over the internet for Rhino Rank, and really, that’s no coincidence. SEO work is a results-driven industry. If your agency is friendly and kind but not able to generate excellent results, you’ll be left in the dust. Seemingly, Rhino Rank has found an ingenious way of figuring this out. They are able to milk to algorithm for all its worth, deliver exceptional bang for your buck, and do it all professionally and collaboratively… What’s not to like?
Rhino Rank guarantees that your embedded link will last for at least 3 months. That is a very conservative guess, though. Ours have never disappeared, because why would they? What would be the intention of a webmaster to go back and delete it, right? Regardless, they don’t feel comfortable guaranteeing over 3 months, and they must have their reasons for that.
My Role In The Campaign
What I loved was that, unlike other SEO agencies who sort of just take the ball and run with it, Rhino Rank always keeps you in on the process. If you want to be fully hands-off, that’s fine with them as long as they have enough information to run your campaign. But, if you are anything like me (and most of the small business owners and entrepreneurs I know), this is not the case at all, and you want to stay as active as possible at every step in the process.
For example, Rhino Rank makes it a priority that you control the anchor text; more than this, Rhino Rank is connected and respected enough to ensure that your link will be very naturally embedded within text that suits the content.
This is all heightened by the fact that Rhino Rank prioritizes your project’s uniqueness at every step of the process. They take a close look at precisely what your business is, what it is trying to be, and what niche it is striving to belong to, and they make all of their decisions from there. It really doesn’t help anyone if your link doesn’t belong on a site and yet you’re paying to be there– it is too artificial and out of place. Rhino Rank finds high traffic sites that will certainly boost your presence, and they place your link organically, often with a couple of sentences that allow you to blend in and stand out in even more effectively.
Why Curated Links Instead of Guest Posts?
Don’t get me wrong, Rhino Rank has actually delivered some excellent results for me on the guest posts front, too. However, once you compare the results, they just seem to have a special way with Curated Links which is hard to resist taking advantage of.
For whatever reason, Google prefers curated links to guest posts. It’s not worth trying to make too much sense of the reasoning of an algorithm, but it’s been like this a long time and doesn’t seem to be changing any time soon. Meanwhile, Google gets harder and harder on guest posts as they figure out the trick. It’s a good time to invest in curated links, as there has been more growth than regression by a fairly high degree.
All I can tell you is that working with Rhino Rank has changed my business for the better. I trust them as people and I trust them as a well thought out, thorough service provider.
Considering the various projects for which I have hired Rhino Rank and been treated to similarly great results, it hasn’t exactly been a small sample size. I spend less on SEO than before, and not only are my profits higher, but the gross is, too.
How many more ways can I say “Highly Recommended”?