Length: 14.5 hours of video content + written materials
Content: Complete in scope (and quick-start strategies)
Price: $497 (FBA Traffic + Funnel Mastery).
Who is Ryan Rigney?
Ryan Rigney took the typical route and went to college after high school.
Ryan decided to go to law school and became a lawyer after passing his bar exam after law school.
Interestingly, in 2015, while in law school, Ryan started selling on Amazon. Using FBA to make money at night after going to class during the day, Ryan became obsessed with making the most of his time.
In addition to his personal time investment, Ryan hired a team of virtual assistants on Philippine soil to monitor promotions and respond to customer inquiries and complaints.
Ryan continued to build his Amazon brands after becoming a full-fledged corporate attorney and has been featured in a number of media outlets, including Actualize Freedom, Helium 10, Zon Guru, AM PM Podcast, and more.
What can you expect from Ryan's course, coaching, and software?
Ryan's triad of education, support, and tools will enable the novice Amazon seller to grow their business exponentially and specifically for:
- PPC campaigns will help you push more traffic to your Amazon listing (mostly Facebook).
- Increasing mobile conversions by optimizing your Amazon product page.
- Acquire the branding mindset to scale quickly and efficiently
- Multiply your topline sales by adding brands and scaling your sales to the heights most only dream about
- Breakdown of FBA traffic and funnel mastery
Module 1: Your Branding
Ryan begins with branding because he needs to ensure that Amazon sellers aren't following fads or purchasing products that will be outdated tomorrow.
Ryan's goal in Module 1 is to paint a picture of the process of growing a brand from a single product on Amazon to a multi-line selling machine that operates on at least three platforms:
- an e-commerce store (Shopify is Ryan's recommendation),
- and social media channels (FB, Insta, Snap, etc.).
One-hit wonders aren't a long-term solution.
To get repeat customers, choose a consumable or disposable product.
Why should you pay to have a customer? (and pay a lot).
How do you convey to your customers that you care about their purchases?
Creating PDF-based product guides with added value.
In Module 1, Ryan explains why you shouldn't just create a brand based on keyword research using Amazon's organic search but also on your ability to entice an external audience to your Amazon page.
Ryan would align with Tim Sanders' theory that, as a novice, low, steady sales are preferable to a seasonal one-hit-wonder.
Two hours and 38 minutes total video time.
Module 2: Creating Amazon and Google-Friendly Sites
Ryan teaches how to narrow down your keywords, identify the five most powerful, and use Amazon-supported ads' "auto campaign" to do the bulk of the research for you in this module.
- The concept of keyword efficiency
- The most dependable instruments (both free and subscription tools).
- What should you do if you're new selling on Amazon in 2020?
- How to think about keywords:
The most effective keywords are a few, and the rest are on the outskirts.
Three to four keywords will account for 80-90 percent of traffic.
Ryan goes on to discuss why the 80/20 method makes it even more critical that your keyword research is precise and based on real data (there are definitely free and paid tools that do this)
How to get keywords:
Paid tools vs. free tools
Interestingly, Ryan only started using paid keyword research tools in August 2017 after selling on Amazon for over two years.
Ryan recommends Helium 10 because it's only $97 per month.
If you're on a budget, Ryan says you might consider getting just Helium 10 for a month, as you do your research in that 30-day period.
The peace you get from using a tool that pays so well, according to Ryan, it is worth the fee.
Basic topics Ryan covers are:
- Title Optimization
- Amazon predicted search
- Helium 10 Frankenstein
- Consistent use of auto campaign
- How often keywords are included (the frequency)
Optimizing the title of your product:
If your brand name has more than two words, Ryan recommends including both your brand name and your best keywords in your title. If your brand name has more than two words, you can simply include your most effective terms.
Note: think through your ranking budget.
As you begin to do your homework,
you'll find that the high-traffic keywords require a lot of PPC and a solid amount of giveaways to get started.
Ryan urges you to thoroughly evaluate what you can afford to spend on pay-per-click advertising and how much you can give away, and includes some helpful examples along the way, which is incredibly helpful, as his illustrations show just how practical his guide is.
Ryan's tip for beginners:
Do your keyword-due-diligence,
Outlying keywords will appear, which generate relevant traffic but have a lower search volume.
These keywords are not as expensive to rank for, according to Ryan, because they don't have as much competition.
Therefore, it's often a good start if your listing for these queries shows up at the top of Amazon's search results, especially if you have a low advertising budget.
My thoughts on FBA Mastery Module 2:
First up, Ryan's advice to FBA newbies to start with low-hanging fruit is spot on.
This piece of wisdom rings true not only in Amazon FBA but also in lead generation, as it is the first step in the process of getting the phones ringing for local businesses.
It makes complete sense for a beginner to start with simpler keywords and then progress to key phrases with higher traffic and exponentially more competition as they gain experience and improve their ranking skills.
Second, Ryan addresses something that most other Amazon FBA courses don't: Creating a budget.
Planning your advertising budget as well as your sourcing budget is critical to any business's long-term success.
One of the first sections in my complete guide to Amazon FBA explains the benefits and drawbacks of creating an ecommerce budget.
Video Time: 2 hrs, 20 mins
Module 3: Using Ads on Facebook
Part 1 of Module 3 of FBA Mastery: Overview of Facebook Ads.
Ryan starts this module with an overview of Facebook Ads, how they are structured from largest to smallest (Campaign > Adset > Ad).
He also explains a lot of the pay per click - advertising terms.
He also reveals how he structures his own campaigns to stay organized.
One particularly important tip Ryan shares are to only have one ad per ad set, so you know exactly what works and what doesn't.
Topics and Covers in Module 3:
- What should your ad campaigns and ad sets be called?
- Is it a good idea to use Facebook's ad power editor?
- How long should a campaign run before being edited?
- Facebook campaigns of various types (engagement campaigns, conversions, video views, etc.)
- Getting the most out of your ad sets (How to drive awareness, engagement, and create social proof to increase conversions)
- You can concentrate on specific ad types (video ads (Ryan's top recommendation), display advertising, and cart ads).
Part 2 - Module 3: Facebook Pixel.
Ryan delves into Facebook Pixel in Part 2 of Module 3, covering how to set it up and how to get the best of the situation by adding extra code when installing it on your landing page platform (e.g., Clickfunnels), as well as a free tool to check when your Facebook pixel is installed and functioning right.
Eventually, Ryan walks you through how to optimize a Facebook campaign for a specific conversion event (Ryan uses the example of selling his course to the first 20 people who buy it).
Part 3 of Module 3 of FBA Mastery: Getting the Most Out of Your Advertising Campaigns
In this final section of Module 3,
Ryan shows you increase your conversion rate by collecting likes and comments on your Facebook ads and structure your product ads by dialing in your retargeting window to your product.
Ryan dives into many unique tactics to maximize your conversions,
- Seven guidelines to improve video ad performance
- How many advertisements should you create for your product?
- Helpful video creation tools that will instantly turn you into a video editing pro
- Formulating your Facebook ad automation rules.
- Creating retargeting campaigns based on Facebook Pixel data.
- Increasing conversions with social proof
- To grow exponentially, create and implement lookalike audiences.
- How to make custom audiences convert at the highest rate possible
Module 4: Amazon PPC
Ryan's section on Amazon sponsored ads consists of 3 sections:
1. structuring your campaigns (strategy).
2. keyword search, filtering, and focus (tools, traffic, & goals)
3. setting up your campaigns and ad sets (practical tactics for effective labeling and bidding).
Topics Ryan covers:
- Choosing the Most Effective Keywords for Your Campaigns
- Organizing and maximizing the profitability of your campaigns
- Using PPC campaigns to improve organic Amazon rankings
- Like a hawk in mid-dive, fine-tuning your PPC metrics.
- Capture-all campaigning is sucking up sales.
Ryan delves into the strategies and ads of the two rules for getting the most out of Amazon PPC ads.
The second rule has stood the test of time:
Ryan's second PPC rule is as follows:
Run both an automatic and a manual campaign because when you run an automatic campaign, Amazon will automatically populate your product in the "related products" section.
In this lesson, he discusses some of his business practices that go against the grain, such as:
You often have to lose money on Amazon in order to make money (on your PPC campaigns).
His reasoning is that while you lose money on immediate product sales, you win the long game by outbidding your competition, generating more sales, which increases your BSR (best seller rating), which leads to better rankings, which organically increases your product's sales.
Ryan's Keyword Tools:
- Google Keyword Tool
- Helium10 Magnet and Cerebro
- Automatic campaign data
Video Time: 2 hrs, 5 mins
Module 5: Reviews
People who want to increase their Amazon reviews fall into one of two categories:
There are two types of reviewers.
People who desire more reviews for established products people who have new products and need reviews to get started
Part 1: Your first reviews
First off, Ryan starts with the words when it comes to reviews,
he stays on the straight and narrow because he doesn't want to risk his Amazon account.
Many Amazon sellers are looking for easy ways to get reviews.
But many of these ways (we'll mention two later) are against Amazon's TOS
Ryan General Recommendation Submit:
Don't take shortcuts to figure out how to get reviews legitimately.
They could be like, "Hey, yeah, I want to do them right, but how do I start getting them?"
Ryan's response: "Calm down, all you need are two things: Tools and tactics."
What tools does Ryan recommend?
- Facebook: Where People Are
- Lots of Chat: How to Get to People
- Boost Rooster: How to reach exponentially more people
Now you know what tools Ryan uses and what they cost (so you can create a business budget), here's how Rigney puts them all together into what he calls: Ryan's Sweetheart Deals Strategy
Important Details to Remember:
Make sure you get full-priced orders. (One of the conditions for verified reviews is that the product was purchased at full price).
Reminder from Ryan
- BE PATIENT: If you receive more than five reviews in less than a week, Amazon may freeze your account as they likely suspect illegitimate activity.
- Automated email sequence: have a follow-up process.
- Ryan says that if you consistently follow up with your first 20-25 sales,
- you should be able to get 3-5 reviews.
Part 2: Strategies to help get additional Reviews
Review strategy 1: Paid non-Facebook traffic and automated email messages.
Suggestion: Bid on Amazon sponsored ads in product listings that are relevant to you.
Note reserve inventory and funds for ranking campaigns.
Suggestion: make sure to bid on non-competitive long-tail keywords to make the most of your advertising budget.
2 Sketchy Strategies: (Not recommended).
Ryan outlines some methods that he does not recommend because using them violates Amazon's terms of service.
- Panda Boom and RebateKey
Strategy 3: Rebate Price + Cost.
Two tactics to implement this review strategy.
- Discount your price closer to break even or even a slight loss
- Offer a "buy one get two free" deal
Strategy 4: (For experienced sellers) Renew the contracts of previous purchasers.
Ryan imports his Amazon audience to Facebook and then runs an ad showing them either the new product or a free tutorial on how to get the most out of the one they already own.
Part 3: YouTube Influencer + Manychat.
Ryan first goes over the steps he'll take, then dives into how he finds YouTube influencers, first by brainstorming and then by using YouTube's search engine.
Here's how to spot a potential YouTube influencer
- Find people with established audiences.
- Search for accounts that focus on your product line.
- Tools Used:
- Ryan's YouTube Marketing Toolbox
Unique Bonuses in Module 5:
Ryan provides a template for reaching out to influencers as well as a standard template for YouTube partner agreements (which he recommends being led by an attorney) to serve as a starting point.
Ryan runs through a complete guide to setting up your Google Ad Words account at the end of his training. He also shares his own click funnel landing page template.
My thoughts on the 5th module.
Ryan provides a great practical example of finding an influencer who can promote a line of essential oil products for $400 per month and illustrates the search and evaluation process to find a YouTube influencer.
He also offers a bonus template for getting started with online influencers, and it is very helpful.
Kevin David (Amazon FBA Ninja) has a useful template for contacting suppliers through Alibaba if you're looking for templates provided by other FBA courses.
Timothy Sanders (Private Label Masters) has created yet another useful template for dealing with Chinese vendors.
Video time: 21 mins long.
Module 6: Drive Traffic and Market Your Product
Module 6 of FBA Mastery consists of 3 main parts:
- Part 1: Generate and manage organic traffic to your product list.
- Part 2: Basic email marketing in the 21st century.
- Part 3: Automating your email campaign initiatives.
Part 1: Organic Traffic from Social Media
In Part 1, Ryan covers two main topics:
First, choose a social media channel, such as Facebook or YouTube,
Second, design ongoing provocative content on that channel.
How he starts the section, he shares his reasons for limiting yourself to a single channel.
Ryan understands the value of becoming a specialist as an experienced Internet entrepreneur. It's so common that "Shiny Object Syndrome" has been coined to describe the easily distracted mind.
Note: Ryan is very Open with his material
Ryan's course is unique in that he is very open about how he runs his own business, frequently including asides after sharing his recommendations.
Ryan shares six different options to generate consistent organic traffic for your Amazon FBA listing, including different social media platforms and blogging techniques.
In the same breath, Ryan talks about what works for him and his engagement on each platform, Proverb, for example, he uses Instagram, but not an organic blog,
and has only experimented a little bit with YouTube.
I find the more vulnerable a course creator is to their expertise in their business.
That's one of the reasons I chose Mentor, because of his open, frank and honest approach.
Let's continue with part 2.
Part 2: Dealing with email marketing in 2020
Ryan has become an expert in messaging after creating his own Facebook chat tool, Boost Rooster, but when he founded his FBA Mastery course in 2017, he didn't skimp on the basics, such as email marketing.
Ryan starts this section by explaining how email marketing fits into the picture of growing your Amazon business, as he always does.
Put simply, your FBA business's Long Term Value (LTV) is calculated using two fundamental elements:
- Ability to attract new customers
- Ability to keep old customers returning.
He explains why it's important for Amazon sellers to build customer lists outside of the massive e-commerce channel, essentially stating that, in the worst-case scenario, how would your consumers discover your products if Amazon were ever to delete your account?
Numerous course creators recommend having a place to sell your products other than Amazon, so learning how to adapt your e-commerce business to sell both FBA and dropship styles is a good idea.
Some Thoughts on Module 6: Part 2:
Another of the main reason I put off starting my Amazon business in favor of focusing on my lead generation business was because of exactly what Ryan mentions here (Amazon getting rid of your seller account).
Five different tests (C. E. N. T. S. for you nerds) you should run on a business model to make sure it will be super profitable.
He has "Control" in the first test (top right). And in this chapter, he discusses how important it is to have control over your business.
You see, as an Amazon seller, you're completely at the mercy of the Amazon Corporation Administration.
Because it is their platform, they have the authority to cancel or close your account for any reason.
But with local lead generation, I learned that I could own the website and sell the leads, so I could have control of my business.
Part 3: Essential email automation for your ecommerce store.
In this section, Ryan first gives the four required automated email sequences and also includes some of the helpful but unnecessary email sequences you can set up.
Here are 2 of the most important ones:
- Abandoned cart sequence
- Post-purchase sequence (follow-up sequence).
One of the non-essential things Ryan gives is:
- Email sequence for cross-selling (recommend they buy XYZ product after they buy an item).
- Ryan takes the entire part 3 to go through these different email automation,
- going over frequency and content.
- As he outlines his abandoned car? He includes a bonus suggestion.
- Understanding why abandoned carts happen
Abandoned carts happen randomly most of the time, and the right email sequence can bring the person back to make the sale.
Here are the three most common reasons why people abandon their carts:
- They were simply looking around and not in the market to buy anything.
- They desired to compare shipping costs or policies
- They were out shopping in order to get the best deal.
In any of the above cases, there is a possibility that the person was simply distracted and accidentally left.
Sometimes the recall to the shopping cart does not work, and to avoid these situations, Ryan suggests including an incentive to purchase, like a small additional discount.
Creating an email sequence for your shopping cart
What should your abandoned cart sequence look like?
Ryan recommends keeping it short, stating that his entire sequence is less than 24 hours long.
He reveals that he sends three emails at different times:
a. The first hour after checkout is posted on the website (start).
b. A second one will be posted 12 hours after the first (middle)
c. After the cart has been abandoned for 23 hours; you will receive a third and final email (end)
Email template included. For those going through his course, Ryan also includes a template for the email sequences he outlines to make it that much easier to start setting up the essential, revenue-generating automated follow-up.
Module 7: Dynamic Retargeting
In Module 7, Ryan provides an overview of different ad types and then runs through a complete guide to dynamic retargeting ads, Which were the most profitable in his Amazon FBA business.
You might ask yourself: "What are dynamic retargeting ads?"
Dynamic retargeting ads are Facebook ads that are shown to audiences who have seen them before, and the content of the ad changes based on whether or what item the audience member purchased.
For example, if the customer purchased product A, the dynamic retargeting ad will display product B if they forget about that customer again.
What particular advantages has Ryan reaped from dynamic retargeting ads?
He has seen an increase in his click-through rate of up to 20%
He has found that these types of ads exponentially increase his customer's lifetime value.
Ryan also uses these types of ads to remind people about his store days, even weeks, after they've visited, keeping his sales prospects warm.
Video Time: 1 hr 13 mins
Being an accomplished seller on Amazon himself, Ryan certainly has the credentials to teach this course about the FBA business model.
While Ryan reveals tactics that were current three years ago (he built the course in December of 2017),
You might wonder if all the techniques would still work in today's market.
What has fallen by the wayside now as the superstar did a few years ago?
In my opinion, Ryan should really update the course for 2020, like when one person builds their business entirely on another person's platform, they really need the most up-to-date information.
On the plus side, Ryan still has a significant following on both Facebook (34.6 k) and YouTube (3.96 k) as of March 2020, which means that either his coaching is bringing people up to speed or that most of this material is still functional.
Advertise a little on Facebook for his coaching and accompanying course,
his main free training is on YouTube, where he shares many helpful tips and training.
Ryan's free advice on YouTube is recommended by one Quora member when another asked how he could learn to sell for free on Amazon:
I took this course primarily to customize several aspects of my PPC campaigns, particularly the follow-up sequences with Facebook Messenger because I knew Ryan was a legitimate, experienced Amazon professional (as opposed to the many "mentors" of scammers who have no experience in the topic their course covers).
Ryan Rigney's FBA Sales Accelerator Professional has both Pros and Cons;
- Has training on how to use FB Messenger and Manychat to drive more sales
- Offers seven different tactics to generate more reviews
- Has a Facebook group for support
- A bit outdated as it was made in January 2018
Why do You want an online business because?
Let's look deeper into why you're looking at this FBA Sales Accelerator:
It definitely might be because you are evaluating the Amazon FBA opportunity?
You should follow this advice:
1. first, make sure you have at least 15,000 in the capital. Until you pay for your inventory, PPC advertising, and AMS, you will have pretty much spent it all.
According to Ryan's guest podcast on AM PM Podcast, he started with $12,000 in 2015.
Diana, a college student who eventually succeeded with Ryan's help, said her first product, which didn't take off, cost her over $10,000 just to order the item in a 2018 interview with Ryan.
Another example is Ryan's interview with Art, a student whose product required a $5,000 minimum investment.
2. Be completely certain that the product you start with is a winning product all year long.
You don't know which variation of your product will blow up, so it's important to test the waters.
So really, it's best to have 15k to 20k in the beginning, to really make sure you have a real shot.
3. Make sure you have developed the discipline, perseverance, and focus that you are willing to spend the energy and time to make the business work for you. Amazon FBA is not a get-rich-quick scheme, nor is it for the faint of heart.
Don't just sign up for the course because it looks "fun" or "easy," "because it's not all fun and games because we're talking about your livelihood, providing for either your current family or your future family.
You have a chance now to change the future generations of your descendants, make sure that you have, as a wise man once said, "counted the cost."
4. Finally, don't delve in until you have done your due diligence,
investigate not only the cost of entry, the amount of control you will have over the business (can the entire operation be eliminated by an update or account suspension?), the ability to scale revenue levels, and finally, can you remove your time investment in the business and still have it be profitable?