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Written by Jacky Chou

Sophie Howard Course Review-Product University and Amazon Navigator

Blue Sky Academy and Sophie Howard are two names you should be familiar with.

Length: 35 hours (product time is 26 hours, Amazon Navigator is 9 hours).

Content: Comprehensive yet geared towards students who already know the FBA basics.

Rating: 4.5 / 5

$3,495 (USD) or four monthly payments of $995.

Who is Sophie Howard?

The Blue Sky Amazon series consists of two courses that make up 35 hours of video content created by Sophie Howard.

Sophie, a New Zealander born in the United Kingdom, is fed up with not being able to spend enough time with her growing family. She serves as a transitional CEO for entrepreneurs, pitching venture capitalists for funding (which makes me cringe). However, she despised the fact that she was needed to travel constantly.

Sophie (also known as "The Amazon Selling Queen" and the founder of the "Aspiring Entrepreneurs" brand) and her husband currently reside in Wanaka, New Zealand.

Today, when not facilitating her many different online businesses, she enjoys horseback riding and traveling to various tropical destinations.

She also schedules these vacations around local product trade shows (she also takes some of her coaching students with her, which is pretty cool), which gives her a double benefit. What do you mean by that? She loves the product selection process, and she saves money on her taxes as a result.

Lady, you're astute.

She, like many of us, began to wonder how she might make money with Amazon at some point. She eventually learned about the enormous opportunity to get started on the world's largest e-commerce website, mechanism and all, from an Australian acquaintance.

She began her FBA business shortly after, working part-time from home while caring for her newborn, and soon realized she needed assistance.

Within 18 months of launching in 2014, she had established a 7-figure e-commerce company on Amazon after taking on board a team of high-quality virtual assistants.

Higher Tea, an organic tea brand, is an example of her successful private label scheme. It's one of her most well-known labels, to the point that she was approached by a company to buy it. It's now used as a case study in her school, and she talks about her feelings about selling it.

Sophie and her team produced "Higher Tea" in 2014-15.

Though she developed these courses in 2016, the majority of the material still applies to today's salespeople (both Americans and Kiwis), mostly because she doesn't promote or teach "hacking" the system (like the "Super URL"). Her course kit was recently revised to include six mentoring sessions with her assistants.

Instead, she focuses on strategies that show how you can set your product apart from the competition for years to come by using unusual product sources and basing your product selection on groups of people with common interests.

Sophie based her book Amazon Jetstream Income on her sales experiences and provides tips on how to get started selling on Amazon.

I read the book after having the Kindle download (it's not free, but it's $4.95 on her website), and I was disappointed. Despite its fair length (just under 200 pages), it was largely a waste of time, lacking in useful material, in contrast to their courses.

Now here I give you even the CliffsNotes version of Amazon Jetstream Income:

Now I'll send you the Amazon Jetstream Income CliffsNotes version:

It's essentially a long and boring sales pitch.

However, you can view the book and optional audiobook on Amazon by clicking here. (Unfortunately, there isn't a pdf version.)

Sophie has been featured on numerous podcasts since she codified her unique wealth structures into digital courses in 2016.

Sophie and Augustus Kligys, the founder of Orange Klick, collaborated on a podcast that was both insightful and beneficial to aspiring Amazon sellers.

Sophie shares reasons she decided to avoid sourcing her products from Chinese manufacturers and guiding principles for her unique branding strategy. She covers this in detail in her courses; this is the primary way to make money on Amazon.

Other podcasts Sophie has been featured on include:

  • Grit and Hustle
  • AM/PM Podcast
  • Built to Sell
  • Solopreneur Hour
  • Stitcher Podcast
  • The Amazon Insiders
  • Marc Guberti s Podcast
  • Nadimo
  • Mothers with Dreams (hosted on iHeartRadio)

The Blue Sky Amazon Seller Academy consists of two courses put together by Amazon FBA Master Sophie Howard.

While she hasn't reached the English model's popularity level from England, this Sophie Howard has become quite famous in the Amazon teaching world due to her friendly, student-centered teaching and fascinatingly unique content.

She has about 50,000 people following her Facebook page, which isn't too shabby. I have a good feeling it has a lot to do with the fact that she posts almost daily so people can count her on fresh, relevant content regularly.

Her YouTube channel is a little less popular as it slowly approaches the 13K subscriber mark. But their videos have garnered over 1 million views, which is a significant milestone. You can also find them on their LinkedIn as well as in the New Zealand Exporter.

The following 14 teaching modules cover the entire FBA e-commerce process. Still, they focus primarily on helping the mid-level seller create long-term products and then scale them using virtual assistants, sales funnels, and online services like Feedback Genius.

Don't get me wrong, an entry-level seller will benefit from Sophie's courses, but they will benefit the most if they already know how the Amazon FBA model works.

Sophie will cover the following and much more:

  • Scoping in on an interested audience to sell to
  • Digging out a differentiated product that is hard to copy
  • Radiate your product into the marketplace with Facebook help
  • Multiply your sales by scaling your products and team

Product University Course Review 

Six modules

Course Duration: 25 hrs, 21 mins

Module 1: Fundamentals

This module is divided into four sessions and discusses basic concepts such as.

  • Sophie's curriculum vitae (CV): Why is she eligible to teach the course? (see sales figures below).
  • Mindset: Developing the self-discipline and concentration needed for FBA success.* Annual Plan: Projecting what the upcoming year will be like (what students will learn).
  • Other Options: Explore some pros and cons of different business platforms (including retail arbitrage)

Sophies 2014-2015 sales figures

Sophie does a good job laying a solid foundation for the course, addressing important topics such as practical day-to-day operations, Shiny Object Syndrome, and grass-is-greener-in-that-other-business-model doubts.

She is very supportive of digital product development and helps other companies through joint ventures.

One of the unique pieces Sophie adds to the course is a discussion around sales funnels.

Now, she had just finished a course learning the ins-and-outs of funnels, so she was pretty pumped about the efficient mechanism.

Later, she'll devote an entire session showing how she would set one up and go through how you can build a funnel exponentially faster. 

Module 1 Critique:

The number one thing Sophie needs to improve in this module and the following three modules is her organization level.

She has a habit of jumping from one topic to the next. All over the town, back and forth, up and down.

Although she shares all this quality content, she's not structured in a way that makes it easy to take notes that you can use later in your own business.

Module Duration: 5 hrs, 37 mins

Module 2: Product Selection Strategy

This topic is the most extended module (i.e., Private Label University's product selection module is almost twice longer than the other modules). Sophie's production selection training is the third-longest.

I found an exciting way that Sophie's methodology differs from, say, Kevin David's" Amazon FBA Ninja " course when it comes to this topic. In her view, a high MOQ (minimum order quantity) is beneficial to a merchant because it serves as a barrier to entry, keeping the number of competitors lower.

Kevin advocates negotiating for a lower MOQ and helping new vendors overcome this hurdle.

It's important to recognize the course creators' various objectives.

1. Kevin merely wishes to instruct others on how to sell goods on Amazon. (This is useful, but it is short-sighted.)

2. Sophie has a loftier ambition. She desires to teach students how to make items that can sell for a long time due to their exclusivity and uniqueness. (That is, a long-term outlook that leads to long-term success).

What accounts for such a significant shift in perspective?

Let me ask you a question: Do you want your product to be available on Amazon for a long period of time or for a short period of time?

Naturally, you want your product to be a long-term success.

That appears to be a no-brainer.

But let's delve a little deeper. Why do you want this in the first place?

Before I we look at the answer, here's a picture of the two points of view:

  • Sophie would agree with you. She thinks it's better to let your products sell for a long time. That way, she will have a significant cash windfall after selling the Amazon seller account she built.
  • At the time of Product University, Sophie had recently sold one of her accounts for over a million dollars and received an offer for her tea product line. Incase you're wondering, "What business did Sophie sell? "you'll get a some details here.

Total Length: 5 hrs, 16 mins

Module 3: Sales Funnel Basics

The Third Module has four sessions:

  • Session 1-Gives an overview of sales funnels and their components(displays, lead magnets, etc.).
  • Session 2-Sophie gives a complete tutorial on setting up a funnel using Russell Brunson's Clickfunnels and introduces a helpful graphic design tool for the intermediate level called Canva.
    Also See: Canva Review
  • Session This is about setting up a funnel for a student's chosen product and setting up a Facebook ad campaign to drive traffic using merchant words for some of their keyword research.
  • Session 4 - This consists of three parts:
  • In Session, evaluating a student's funnel that she had set up the week before.
  • Student update on the funnel and the supply chain of her new product
  • 30 minute Q&A

Sophie emphasizes the simplicity of funnels, saying they're pretty much the thinnest business out there, designed and tailored for a narrow audience (which is why Steve H, creator of Marketing Funnel Academy, recommends pairing them with FB ads).

The idea of bundling a physical and a digital product was one of the helpful suggestions she made. The lead magnet may be a digital product that entices the prospect to proceed down the funnel and purchase the actual (more expensive) product.

(For more information on creating digital products, by the way, see Cody Sperber's 30-Day Challenge).

Over the years since she started Product University, Sophie has integrated sales funnels into her digital product sales. She has created landing pages for her courses on her website and Freedom360 au Group's website, where she is listed as a real estate investing mentor.

Take a look at her landing page below and note how the lead magnet in this case is her multimedia webinar.

The opt-in page (also known as the squeeze page because it "squeezes" your prospect's information) asks for your name and email address so you can follow up later (reminiscent of the upcoming Blue Sky Amazon webinar, etc.).

Sophie's sales funnel a standard funnel that is recognizable throughout the web once you know what to look for.

Total length: 5 hrs, 24 mins

Module 4: Who will you hire as your virtual assistant?

In Module 4, Sophie conducts three sessions that focus on VAs.

The first session is essential and introductory, answering common questions like when did she start outsourcing work, what tasks they need to be hired for, and the most challenging part of onboarding a generalist for her.

The second session goes more in-depth, getting to the meat of the matter: recruiting and training new VAs is. It covers topics such as.

  • setting your expectations
  • evaluating the prospects
  • Lastly, "split testing"

Sophie's comments on managing her high-quality team occupy the third and final session. Sophie had already outsourced all but two tasks by the end of the course: vendor negotiations and product selection.

Sophie's recruiting funnel is broken down into six steps:

Sophie navigates to Upwork after outlining her method in principle, where she analyses opportunities for a job ad posted about a week ago.

She has many applicants and only one job opportunity, she tells us, voicing her thought process as she sifts through cover letters and resumes.

Several qualities she wants in her virtual assistant are:

  • Native English speaker
  • Professional: always respectful and considerate
  • ARather than ignoring a problem, the VA asks questions and assists in troubleshooting to ensure it does not occur again.

The best virtual assistant training

To wrap up this module on virtual assistants, I must say that Sophie's description of how she treats virtual assistants is the most thorough of any course I've taken.

For example, the fantastic Sales Machine X, founded by Jason Katzenback, touches on VA's use but hardly goes into detail.

Tim Sanders' Private Label Masters, which covers more on VAs than ASMX and claims they are more frequently employed to cover customer support, data entry, and managing weekly PPC tasks, is a course that falls in the center of the two.

Tim's course also contains a handy PDF to help you get started recruiting. But Sophie blows both out of the water and offers the whole package: What tasks to hire for, who to hire, where to put applications, how to get them on board, and more.

Total video time: 4 hrs

Module 5: Behind the Scenes: Selling at Amazon

In this module, Sophie shares how she got started at Amazon, some pros and cons of doing business on the largest e-commerce platform in the world, and basics like a walkthrough when setting up a seller account and advice on which business license to set up to protect your assets.

  • Setting up a seller account
  • Obtaining a business license to protect your assets.
  • Using tools to find converting keywords(LSI Graph, Keyword Inspector, Google Keyword Planner, etc.).
  • Compiling your product list, from title to description
  • Using Amazon PPC for product launch
  • Covers a range of topics that need to be tracked and answered

This is the module to start with if you're new to the FBA platform and want to learn how it works from beginning to end.

This is one of Sophie's most well-organized modules (using presentation slides which help her display added structure).

It will help you understand the essential elements of Seller Central, keyword research, etc.

These are the topics where ASMX shines. If you feel like you need a lot of help with the basics listed above, you should check out the 10.

Total video time: 5 hrs, 16 mins

Module 6: Forgotten Product Sourcing Places.

In this module, Sophie shows you eight different ways to unearth unique product sources.

Here are 4 of them:

  • Amazon Catalog Technique
  • Amazon scroll and search technique
  • Searching local classifieds
  • Visiting markets and bazaars

Sophie does a great job of covering many different ways you can get unusual product ideas. But she's not the only course creator to include a section of ideas.

In his "FBA Ninja" course, Kevin David offers a video in Module 1 where he walks Watch Count through the process of getting unique product ideas: a website research tool that monitors an older e-commerce site, eBay.

In short, Kevin looks up best sellers on eBay and then sees if they sell well on Amazon. Often Internet shoppers will search multiple places, so there's a good chance that if there's a demand on eBay, there's the demand on Amazon.

(By the way, if you're interested in a comparison between selling on eBay and selling on Amazon, check out David Vu's course).

Sophie's product procurement approach appears to be unusual in that she combines company and leisure while on holiday.

Bali, Indonesia.

In 2015, she spent three months in Bali. She spent some time getting away from it all after selling her first Amazon account, but she also spent time searching for potential business opportunities in the area. She returned with some suggestions, one of which is repeated throughout the course. Incense from Tibet

Company moves that are smart

Sophie gives daily updates on how her latest product line is doing during the Product University course.

She found a monastery that produced high-quality incense sticks (which are consumables and therefore very profitable as they are in constant demand).

She arranged to buy their incense in bulk while on vacation in Bali in order to sell it on Amazon in the United States.

Notice how she bypassed all the middlemen by going straight to the source, allowing her to make a larger profit margin because she wasn't dealing with a broker or distributor's markup.

That's smart business.

Total video time: 42 mins & 8 secs.

Thank you for reading my review of Sophie Product University. I will now move into my review of her Amazon Navigator course; This came as a bonus when I invested in Product U.

Amazon Navigator Course Review

Eight modules

Course duration: 9 hrs, 42 mins.

Module 1: Welcome.

In this module, Sophie covers many basic concepts after introducing herself.

Here are 5 of them:

  • Developing a successful mindset through a strong sense of why.
  • Setting clear goals in 3 simple steps
  • Know your numbers: Calculating Amazon's fees, product costs, and profit numbers.
  • Obtaining a business license in order to safeguard your properties
  • Creating an Amazon Advanced Seller account.

Sophie made a wise decision to begin her course with Mindset. She knows firsthand that the first few months are difficult, and new FBA sellers will encounter many ups and downs. Their good understanding of why they began in the first place will drive them through the valleys. It all comes down to self-awareness.

When wrapping up her points on goal setting, Sophie said something interesting: make sure you have your goals in front of you.

When course instructors talk about setting goals, they bring up this definitive study from Harvard, where 3% of Harvard MBAs did 10X as much as the other 97% combined. And from that, instructors are asking their students to set goals.

But if you look closely at this study, you'll see that goal setting is only the first part. To see the second part, press the blue button and read the details of Module 1 below.

I'm sure we've all set arbitrary New Year's resolutions at one time or another. But most resolutions fail; why?

Because while the feeling of setting a goal sounds nice, it requires a commitment to the process, the daily rigor of feeling excited, then exhausted, passionate, then depressed, or as the famous Darren Hardy put it, the entrepreneurial roller coaster.

Sophie shares a simple yet profound three steps to achieve your goal.

Watch her entire goal-setting process by hitting the button below.

Total video time: 32 mins & 46 secs.

Module 2: You don't know anything there is to know about branding.

**Pay particular attention to the quality of this module because it is what distinguishes Blue Sky Amazon courses from other FBA courses.

In this module, Sophie shares her branding strategy, the tactics she uses to discover and launch products that are hard to copy or compete with.

Sophie's definition of branding is positioning your product in the marketplace.

Sophie's definition of branding is fundamental to the entire discussion from this point forward.

Three factors need to be considered when developing your products:

1. supply

2. demand

3. positioning

You can visualize it in a triangle.

The question you need to think about is:

What role do I want my brand to take in the marketplace?

When you apply the ASMX doctrine, for example, you're effectively creating a bottom feeder for your business.


You'll be competing with the other "private labelers" who just put their packaging on a product from Alibaba (not to mention a trademark infringement lawsuit if you even remotely copied another seller's registered trademark).

The way you brand your product positions it somewhere between familiar and unique in the marketplace.

Most FBA courses you'll find on my site give you the basics of branding, like setting up a brand website, putting together a FB page, etc. (ASMX is a great example).

But only Blue Sky Amazon shows you what it takes to position your brand in the marketplace in a way that is hard to copy and hard to compete with.

Why is that?

This is because every other course that teaches the Amazon system shows you how to use standard tools, i.e., available to the general public on the Internet.

For example, Alibaba is a great tool. It's helpful to research suppliers and so on.

But this source is becoming more and more crowded.

Make sense? That's the physical product side.

Now for the information side.

If you only use internet resources to find "home run goods," such as Google Keyword Planner, Jungle Scout, and others, you will be tracked because all of the information is accessible to anyone with an internet connection.

Consider this: Is the internet becoming more or less popular?

The Internet is becoming more mainstream, according to Hosting Facts' latest report on Internet statistics.

When you gain exclusive access to proprietary information, you get an advantage.

In the same way, having unique access to a fantastic product gives you an advantage.

With over 2.5 million Amazon sellers as of November 1, 2019, there's a good chance you'll be copied.

As a result, it becomes a matter of market share.

The only way to protect your market share is to take advantage of the following two advantages:

1. exclusive information

2. single access to products.

In Amazon's competitive space, it seems that you are either on the offensive or pulling back.

How then do you bring it all together into a repeatable process?

Sophie's common phrase in this module is "learning to follow your nose."

It's hard to learn to trust your instincts when making choices, so Sophie offers a 4-phase process to get a feel for how to do it:

Here are the 4 of them:

  • Phase 1: Google search
  • Phase 2: Facebook search
  • Phase 3: FB Audience Insights
  • Phase 4: Amazon Search

Full video time: 1 hr, 35 mins

Module 3: Finding products that sell in the long run

Sophie has walked far and wide and traveled many miles to find long-selling products, but like lead gen business, you've put in a lot of work upfront to find a long-term profitable machine.

Sophie discusses where she travels to establish partnerships with off-the-beaten-path vendors, as well as Google queries that can help you find suppliers that aren't well-known.

Some suppliers have elementary websites set up (like 2005's) that work, but barely and suppliers could care less about SEO, so they don't show up on the first Google posts.

That's why Sophie advises bringing a shovel because you'll be drilling through Elon Musk's " Boring Company " tunnel underneath Southern California.

Since she resides in New Zealand, getting somewhere requires a lengthy trip. Here are a few of the places where she has established strong professional links.

  • Bali
  • India
  • Indonesian
  • Thailand
  • United States

One critique of this module is that it does not include realistic tips for working with suppliers in a way that fosters professional camaraderie. Tim Sanders is someone who has excelled at this position. You will learn more about what he does by visiting his website.

Sophie wraps up this fast module with some important reminders on how to handle suppliers with respect, based on the old Golden Rule theory.

Video time: 21 mins

Module 4: Are your listings flawless?

Sophie takes you through the steps of creating the ideal listing in this module.

She goes into everything from how to make a good title to what should go in your product description.

Here are 3 of them:

  • Complete keyword research.
  • Get an enticing title
  • Kill their doubts with your bullets

This last one is key to selling to my generation, the millennials.

Focus on your story. The why behind the product and not the product specs in your description sets you apart from your competitors.

Here is a quote from an article written by Lyfe Marketing on August 28, 2019.

Because of Millennials' rising influence in the marketplace, it's critical to adapt the business to their needs.

As Millenials' purchasing power grows in 2020, Futurum Research released this report on the effect Millenials would have on marketing.

Why am I telling you this in an Amazon FBA course review?

Since you've arrived here, I'm assuming you're interested in starting an Amazon company.

An essential part of that is to create your listing the right way successfully.

And to get the most out of your listing, you need to know who you're curating it to.

You'll want to research your target audience's interests and consider the age demographics of the population you're writing to.

A key takeaway from Module 4.

The bottom line in creating your entry is to make sure you've done your homework on who you're marketing to, and then start your keyword research, your title construction, and all the steps Sophie goes through in detail. (See these in-depth via the blue button below).

Total video time: 1 hr, 36 mins

Module 5: Don't run for samples; order the entire show.

Module 5 is the shortest in the Amazon Navigator course.

Sophie shares tips on three topics:

  • Shipping
  • Sample
  • Labeling

This module is super practical and gives actionable advice to make the whole shipping process run smoothly.

The main issue with shipping is that not every information is entered correctly.

Your shipment is possibly lost if you don't have the numbers, dates, or order numbers, and it'll be difficult to track it down and return it to the correct location.

You have three options for getting your product to Amazon's warehouses. When determining which one to use, there are two important factors to consider:

Your Money and Time

If you want to get your product in stock quickly and have the extra money, send it by air.

You'll bypass a lot of delays that occur at seaports and customs.

Products can be in stock at Amazon 10 to 14 days after being manufactured.

If you're short on cash and time, however, choose the slower shipping option: the sea.

Although it takes longer, placing the goods on a Freightliner results in lower shipping costs.

Another advantage is that you can ship greater amounts of goods, reducing the frequency at which you would order products.

Freight Forwarder

An essential part of the process that Sophie barely mentioned was setting up a freight forwarder, so you don't pay a ton of storage fees to Amazon's storage services.

One course that covers the middleman party well is "Private Label. "Tim does a great job giving an introduction to freight forwarding and how it fits into the process.

It is an important step and will save you thousands of dollars.

Those knowing what a freight forwarder does but are looking for recommendations, Sophie offers great experiences with Freightos.

Two main Advantages of Freightos:

You recieve accurate estimates (i.e., inbound shipping rates) and timely customer service.

These are critical for arranging items to be moved from their warehouse to Amazon.

Video time: 19 mins

Module 6: Getting the word about your product out agressively.

Since some students have been in their course for over three months when writing this module, some had selected their products, created listings, and made their first sales.

When you first begin selling on Amazon, your first sale is huge!

Your Seller account is fixed to alert you if you have a sale, which Sophie says was nice for the first few days of selling her items, but she disabled the alerts because she was becoming annoyed by them.

Sophie discusses 5 ways to get your product to market in this module, as well as a fast rundown of 7 main metrics to keep an eye on every day.

It's one of those courses that, if Sophie chose it to be, might be massive, which is always a challenge when making a module.

Coupon Code Notice

She and Kevin David also include a caution when it comes to setting up coupon codes. Make sure there are just a few of them and that the codes aren't visible in the listing.

Your inventory will drop like a stone if you make this mistake.

You'll also lose a lot of money.

Total video time: 28 minutes & 2 seconds

Module 7: Managing Your Account (The Dry Stuff).

In this module, Sophie covers many of the dry jobs that need to get done but is much more data-oriented than creatively focused.

The top 5 dirty jobs Sophie focuses on are.

  • Generating business reports from Seller Central.
  • Optimizing customer management
  • Handling your global money.
  • Using Amazon's assistance
  • Maintaining power of your market

As a seller, you have access to a variety of market reports from Seller Central.ports.

  • Sales report
  • Inventory report
  • Payment report
  • Customer Concessions Report
  • Removal report
  • FBA Business Report

As a business owner, you need to know your numbers.

And only by monitoring precise metrics on a regular basis, whether monthly, weekly, or otherwise, can you do this.

Check your sales report, for example, to see what profit margins each of your products has, as well as which products are selling better than others.

And how else will you be able to make the decisions necessary to expand and scale your business to achieve your objectives, whether it's to build a million-dollar company or the freedom to work from home after your 9-to-5?

Total video time: 40 minutes & 12 seconds

Module 8: Scaling beyond Amazon and hiring VAs.

In this final module of Amazon Navigator, Sophie helps course participants envision the future of their business by exploring the following topics in two sessions:

  • Outsourcing work to virtual assistants.
  • Building a high-quality team
  • Paying and communicating quickly and easily
  • Developing a visionary mindset
  • Expanding your business beyond Amazon
  • Plan an exit

Video time:1 hr, 9 mins

Quora & Reddit Commentary of Blue Sky Amazon

On Reddit, no one has yet started a debate about Blue Sky Amazon. I'll update this section if they do.

The benefits and drawbacks of Sophie Howard's Amazon courses.


  • Sophie teaches a branding plan that will be successful in the year 2020.


  • The course is disorganized, and there is no support group on Facebook.

Last Thoughts (Should you Begin FBA?)

I'd like to leave you with this last thoughts:

This a distinct course:

This is the second course I recommend if you want to start an Amazon FBA company. This is why:

1. Sophie Howard has real Amazon experience, having established a multi-figure seven company and sold one of her labels for nearly a million dollars.

She is also from New Zealand, but she sells her products in a number of Amazon markets, such as the largest, the USA.

I bought the Blue Sky Amazon courses because I saw an interview with Sophie about her process and was intrigued, as I was scaling my Amazon business pretty aggressively at the time (2017).

2. The cash you'll need to get started with Amazon on the front end.

In order to start an Amazon FBA business, how much capital do you need?

Many claim that you can start with a few thousand dollars or less to get off to a great start on Amazon (aka the average income from selling on Amazon).

I'd go up to at least $15,000 because after paying for the course, you'll only have $12.5k left over for business expenses, which is a tight budget when you consider the number of products you'll need to test to find a product that sells exceptionally well.

Sophie, for example, has launched over 500 items.

Do you believe they're all top sellers? Certainly not!

While this would be ideal, does life always work out like that? No way!

The truth is that some sell more than others, while others don't sell.

3. Successful FBA entrepreneurs use a product testing methodology.

By checking Bezos' ocean waters, Sophie, I, and other popular private label sellers have found out what you can sell on Amazon.

Since that's the only way to find the best ones to sell profitably, we spent money and time bidding on several different goods at once and sifting through the quilts from the home-run products.

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